The iconic Chanel No.5 perfume could be facing a bleak future in Europe after revelations that it breaches new EU regulations with the use of its natural ingredients.
Unfortunately the use of natural ingredients means there is a higher risk of allergies, and EU scientists have claimed to have found traces of a tree moss in the perfume which features on a list of ingredients deemed unsafe.
The timeless perfume, created by Ernest Beaux, was launched in 1921 and was the first perfume to use more Aldehydes, which gives the fragrance a touch of sparkle. Legend has it that Beaux presented ten different fragrances to Coco Chanel to choose from, and she chose number five, hence the name.
For over 90 years No.5 has been gracing the skin of the wealthy and is a celebrity in its own right being associated with Nicole Kidman, Audrey Tatou and of course more recently, the lovely Brad Pitt.
Chanel is taking a positive stance on potential regulations and are willing to tackle the issue if and when it comes, and so they should, as a classic perfume as such deserves a fighting chance. If the regulations are allowed what is next? Banning those who have used the perfume from entering the EU because of its supposed toxic qualities? In other words, no more Brad Pitt! No thank you, I would rather risk the allergies.



























































